{"id":100,"date":"2011-04-26T11:22:33","date_gmt":"2011-04-26T15:22:33","guid":{"rendered":"http:\/\/www.hmuljadi.com\/blog\/?p=100"},"modified":"2013-03-20T18:27:26","modified_gmt":"2013-03-20T22:27:26","slug":"quote-the-paradox-of-choice","status":"publish","type":"post","link":"https:\/\/hmuljadi.com\/blog\/design-experience\/quote-the-paradox-of-choice\/","title":{"rendered":"Quote: The Paradox of Choice"},"content":{"rendered":"<blockquote><p>A large array of options may discourage consumers because it forces an increase in the effort that goes into making a decision. So consumers decide not to decide, and don&#8217;t buy the product. Or if they do, the effort that the decision requires detracts from the enjoyment derived from the results. Also, a large array of options may diminish the attractiveness of what people <em>actually<\/em> choose, the reason being that thinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.<\/p><\/blockquote>\n<p>&#8211; Barry Schwartz from <a href=\"http:\/\/www.amazon.com\/Paradox-Choice-Why-More-Less\/dp\/0060005696\/ref=sr_1_1?ie=UTF8&amp;qid=1303831022&amp;sr=8-1\">The Paradox of Choice: Why More is Less<\/a><\/p>\n<div class=\"fblikebutton_button\" style=\"\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fhmuljadi.com%2Fblog%2Fdesign-experience%2Fquote-the-paradox-of-choice%2F&amp;layout=standard&amp;show-faces=true&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height:26px\"><\/iframe><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A large array of options may discourage consumers because it forces an increase in the effort that goes into making a decision. So consumers decide not to decide, and don&#8217;t buy the product. Or if they do, the effort that the decision requires detracts from the enjoyment derived from the results. Also, a large array [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[36,9,35,37,33,29],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/posts\/100"}],"collection":[{"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":6,"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":102,"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions\/102"}],"wp:attachment":[{"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hmuljadi.com\/blog\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}